售前岗位工作手册 typically includes the following contents:
1. Job Responsibilities:Elucidating the scope and requirements of the pre-sales position,including customer needs analysis, solution design,product demonstration and other work tasks.
2. Product Knowledge:Lists detailed knowledge related to the company's products,including product functions,features,and advantages,so that pre-sales personnel can fully understand and demonstrate the product.
3. Solution Design:Introduces how to develop appropriate solutions based on customer needs,including technical selection,architecture design,product combination etc.,to ensure the provision of the best solution to customers.
4. Technical Skills Requirements:Explains the technical abilities that pre-sales personnel need to possess,including their understanding and mastery of relevant technical fields,such as network,database,system integration etc.
5. Customer Communication Skills:Provides effective customer communication techniques,including how to correctly understand customer needs,deal with customer doubts and challenges,and effectively convey product information,to ensure good communication with customers.
6. Demonstration Skills:Guides pre-sales personnel on how to conduct product demonstrations,including demonstration processes,precautions,and key functions to showcase,to attract customers and display the value of the product.
7. Competitor Analysis:Introduces the competitors' products and their strengths and weaknesses,helping pre-sales personnel better understand the competitive environment and develop effective competitive strategies.
8. Sales Support:Explains the cooperation between the pre-sales team and the sales team,including how to provide the sales team with necessary support materials,such as technical documents,demonstration materials,quotation proposals etc.
9. Training Plan:Develops a training plan for pre-sales personnel,including regularly organizing technical training and product knowledge updates,to enhance the professional capabilities and competitiveness of the pre-sales team.
10. Workflow and Specifications:Explains the workflow and specifications of pre-sales work,including writing work reports,managing customer information,and project follow-up,to ensure orderly work.
The above is a common content of a pre-sales position work manual,which may vary according to the actual situation of different companies and industries.